On a snow-white plastic tray are placed two apples
The École du Goût offers sensory education and taste perception units for primary schools. Different learning units have been developed over time, dealing with various aspects of our food and culture. A unit of this kind can be compared to a tasting session, but it makes greater use of tried and tested teaching methods and approaches. Through practical, interactive sensory education, children learn more about themselves and their environment in terms of our food culture. Find out more about our methodology Individual themed programmes are also developed, often in collaboration with our partners. Naturparkschoul.
The School of Taste has also developed a specific programme for secondary schools. The question arose how and through which channels we could reach secondary school pupils with regard to our food culture. The answer was: social media and advertising. Students are exposed to advertising on all media on a daily basis. What used to be print advertising or TV commercials is now conveyed through personalised content and professional groups like influencers on Instagram. Marketing is constantly evolving and flooding us with stimuli. In our "Food Design" workshop, we show how advertising works. We examine which media and psychological tricks are used and how our senses react to the targeted manipulations of the advertising industry. To better understand this complex and theoretical content, we realised that it was much more effective to let the students create the content themselves. So we called in a media educator and a food photographer to work as close to reality as possible. We also work with the students on different types of advertising and marketing strategies to show them how they should go about it themselves.